top of page

The Theories of Personality, Cognition, Interests, and Morality

Personality

Personality is a complex pattern of traits, including thoughts, emotions, and behaviors, that shape individuals' unique ways of experiencing and interacting with the world. The two leading theories of personality are the Big Five or OCEAN model and the Myers-Briggs Type Indicator (MBTI).


The Big Five model proposes that personality can be classified into five broad dimensions - openness, conscientiousness, extraversion, agreeableness, and neuroticism. Openness is associated with creativity, flexibility, and curiosity, conscientiousness is associated with reliability, organization, and self-discipline, extraversion is associated with assertiveness, enthusiasm, and sociability, agreeableness is associated with compassion, cooperation, and modesty, and neuroticism is associated with anxiety, depression, and emotional instability" (Srivastava, 2018). This theory can be useful in predicting how individuals may perform in certain work environments and in guiding career development.


On the other hand, the MBTI suggests that personality can be classified into sixteen different types based on four dichotomies - extraversion vs. introversion, sensing vs. intuition, thinking vs. feeling, and judging vs. perceiving. Although the MBTI is popular, the scientific community has largely rebuked its validity.

Thinking Style

Cognitive style refers to the individual differences in how people perceive, think, and remember information. The four leading cognitive thinking styles are the dreamer, planner, thinker, and feeler. Dreamers tend to be imaginative, intuitive, and creative. Planners are analytical, organized, and detail-oriented. Thinkers are logical, rational, and data-driven. Feelers are empathetic, compassionate, and prioritize relationships over facts.


Thinking style refers to how individuals approach and process information. One popular cognitive theory is Herrmann's Whole Brain Model, which suggests that individuals differ in their preferences for thinking styles based on their dominance in four cognitive modes: analytical, sequential, interpersonal, and imaginative. "Analytical thinking is the ability to break down complex information into its components, sequential thinking involves a linear and organized approach to solving problems, interpersonal thinking emphasizes empathy and collaboration, and imaginative thinking is characterized by creativity and intuition" (Sternberg, 2018). Understanding one's thinking style can help individuals identify their strengths and weaknesses in problem-solving and decision-making, and identify careers that align with their preferences.

Work Interests

Work interests refer to the tasks, work environment, and organizational culture that individuals find most satisfying and fulfilling. The two primary theories for work interests are the Holland Codes and the Strong Interest Inventory (SII). The Holland Codes propose six personality types based on interests, abilities, and work environments - realistic, investigative, artistic, social, enterprising, and conventional. The SII suggests six dimensions of interests, including realistic, investigative, artistic, social, enterprising, and conventional, which align with the Holland Codes.

Holland's RIASEC theory is the most widely accepted framework for understanding work interests. It suggests that individuals tend to be attracted to six different work environments: realistic, investigative, artistic, social, enterprising, and conventional. "Realistic individuals prefer physical work that involves tools or machinery, investigative individuals enjoy scientific or analytical work, artistic individuals enjoy creative work, social individuals enjoy working with people, enterprising individuals enjoy leadership and sales roles, and conventional individuals prefer structured and organized work environments" (Holland, 1997). Identifying one's work interests can help individuals make informed career decisions and find job satisfaction.


Moral Foundations

Moral foundations refer to the core values and principles that individuals use to guide their decisions and actions. The leading theory is the Moral Foundations Theory proposed by Jonathan Haidt. According to the Moral Foundations Theory, individuals differ in the extent to which they value five fundamental moral domains: care/harm, fairness/cheating, loyalty/betrayal, authority/subversion, and sanctity/degradation. "Care concerns the harm or care for others, fairness concerns reciprocity and justice, loyalty concerns in-group versus out-group identification, authority concerns respect for authority, and sanctity concerns respect for the purity of body and soul" (Haidt & Graham, 2007). Understanding one's moral foundations can inform workplace ethics and decision-making, as well as inform how individuals engage with organizational culture.


Conclusion

These leading theories provide a framework for understanding and categorizing individual differences in personality, thinking style, work interests, and moral foundations. While there are criticisms and limitations to these theories, they are widely used and provide a starting point for further exploration and understanding of human behavior.

References

Haidt, J., & Graham, J. (2007). When morality opposes justice: Conservatives have moral intuitions that liberals may not recognize. Social Justice Research, 20(1), 98-116. Holland, J. L. (1997). Making vocational choices: A theory of vocational personalities and work environments. Psychology Press. Srivastava, S. (2018). The Big Five Personality Traits: An Overview. In Oxford Research Encyclopedia of Psychology. Oxford University Press.

bottom of page