top of page

Why Company Morals Matter

Moral Foundations Theory (MFT) is a psychological framework that examines how individuals' moral values guide their judgments, behaviors, and decisions. In recent years, MFT has gained traction in organizational research as a tool to understand how individuals' moral values influence their work behavior and engagement. Understanding MFT in the workplace is essential for individuals to find their work meaningful and align with their personal values.


Care/Harm

One of the fundamental moral virtues in MFT is Care/Harm. This virtue emphasizes the importance of showing empathy and compassion towards others. Individuals who prioritize this virtue in their work are likely to be empathetic and sensitive to the needs of others. According to research by Kniffin, Wilson, and Camerer (2017), organizations that prioritize the Care/Harm foundation tend to foster an environment where employees feel valued and supported. This environment, in turn, promotes employee engagement and well-being.


Fairness/Cheating

Another important moral virtue in MFT is Fairness/Cheating. This virtue highlights the importance of treating individuals fairly and equally. Individuals who prioritize this virtue in their work are likely to be objective, just, and respectful of others. Research by Tang and Chiu (2019) suggests that organizations that prioritize the Fairness/Cheating foundation tend to promote a culture of transparency, trust, and fairness, which fosters positive work behavior and job satisfaction.


Loyalty/Betrayal

The Loyalty/Betrayal virtue emphasizes the importance of being loyal and committed to one's group or organization. Individuals who prioritize this virtue in their work are likely to be loyal, committed, and team players. Research by Tost, Gino, and Larrick (2013) suggests that employees who align with their organization's values and mission tend to be more committed and engaged in their work.


Authority/Subversion

The Authority/Subversion virtue emphasizes the importance of respecting authority and the hierarchy within an organization. Individuals who prioritize this virtue in their work are likely to respect and comply with authority and rules. Research by Zhou and colleagues (2021) suggests that organizations that prioritize the Authority/Subversion foundation tend to foster a culture of discipline, order, and structure, which promotes employee productivity and well-being.


Sanctity/Degradation

The Sanctity/Degradation virtue emphasizes the importance of upholding moral purity and cleanliness. Individuals who prioritize this virtue in their work are likely to be conscientious, responsible, and ethical in their behavior. Research by Aquino and colleagues (2018) suggests that organizations that prioritize the Sanctity/Degradation foundation tend to foster a culture of ethical behavior and responsible decision-making, which promotes employee well-being and organizational performance.


Conclusion

Understanding MFT in the workplace is crucial for individuals to find their work meaningful and align with their personal values. The Care/Harm, Fairness/Cheating, Loyalty/Betrayal, Authority/Subversion, and Sanctity/Degradation virtues all play a vital role in shaping individuals' work behavior and engagement. Organizations that prioritize these virtues tend to promote a positive work culture that fosters employee engagement, well-being, and productivity.

bottom of page